A BETTER BUZZ
The sett experience
Focus & Clarity
Ceretine™ binds to the same receptors as nicotine, promoting dopamine and acetylcholine.
Sustained Energy
No jitters, no crashes. Just a smooth cognitive boost that lasts.
Mood & Motivation
Ceretine™ lifts mood and drive while L-Theanine keeps you level.
Ready for something better?
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LIMITED TIME OFFER
SETT POUCHES
LIMITED TIME OFFER SUBSCRIBE AND SAVE 30%
HERE'S WHAT YOU'RE GETTING
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THE POUCH - 5 PACK$49.99 $34.99
30% off your first order, then 15% off recurring orders.
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FREE SHIPPING$5.00 FREE
Gets to you in 3-7 business days.
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FREE MYSTERY PUCK$9.99 FREE
Enjoy a free mystery flavor on us.
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TOTAL:$64.98 $34.99
JOIN 30,000 PEOPLE WHO FOUND THEIR BETTER BUZZ
BUILD YOUR BUNDLE
YOUR FLAVORS, YOUR WAY. SAVE WHEN YOU BUNDLE
ADVISORY BOARD
Meet our advisory board
DR. RYAN GREENE
Osteopathic Physician, Co-Founder - Monarch Athletic Club
SHANE WALLEN
Head Performance Coach, Detroit Tigers
TIM CARON
Co-Founder Allegiate Gym, Fmr. Head Strength Coach Army Football
JENNA STAGLAND
MS RD CSSD LD CLT, Dietitian Minnesota Timberwolves | Dietitian Minnesota Wild
Frequently asked
questions
How is Sett different from other similar products on the market?
Sett is a first-of-its-kind nicotine alternative that features a synergistic combination of Ceretine™ & L-theanine. Ceretine™ is proprietary compound that is designed to provide nicotine-like satisfaction with fewer downsides. L-theanine has been shown to reduce nicotine induced reward effects via inhibition of the dopamine reward pathway.
What is Ceretine™?
Ceretine™ is a proprietary, patented ingredient designed to deliver the same satisfaction as nicotine with fewer downsides. Ceretine™ is a synthetic alkaloid derived from nicotine acids (b-vitamins). It is similar in structure to nicotine, yet chemically distinct. Ceretine™ works on the same mechanism of action as nicotine. More specifically, Ceretine™ binds to nicotinic-acetycholine receptors (nAChRs) in the brain - thus promoting higher levels of dopamine and acetylcholine in the brain. This mechanism promotes feelings of positive mood, focus, and motivation.
How is Ceretine™ made?
Ceretine™ is produced through a proprietary process of modifications to nicotinic acids (B-vitamins). It is produced in a FDA-registered facility in the United States. This facility is CGMP, and ISO-9001 certified.
Is Sett clinically validated?
Ceretine™ has gone through rigorous testing over the last two years, with even more studies planned for the near future. We have performed toxicity studies in vitro and in vivo to confirm that Ceretine™ is not carcinogenic, nor mutagenic, and has a similar toxicity profile to that of nicotine. We have also performed ‘receptor-binding affinity’ studies to measure how exactly Ceretine™ interacts with nAChRs. These studies show that, in aggregate, Ceretine™ has an extremely similar binding affinity to that of nicotine, but interestingly, binds less effectively to the α6 AChR (pronounced ‘Alpha 6’). This specific receptor is believed to play a significant role in nicotine dependence.
Is Ceretine™ addictive?
Given that Ceretine™ works on the same mechanism of action as nicotine, Ceretine™ also has addictive potential. While it is not required for us to place a warning label on our products, we do so to make consumers aware that what they are consuming works in a very similar way to nicotine. As a company, our philosophy is that the habit-forming nature of a product or behavior does not singularly define whether it is good or bad for you. Sugar is addictive, and has basically zero positive side-effects. Exercise can be addictive, yes has almost entirely positive side-effects. Caffeine is addictive, and has both positive and negative side-effects. We view products like Ceretine through a similar lens - it is a tool. It can be used responsibly to be more productive and energized, or you can use it irresponsibly.
What is L-Theanine?
L-Theanine is a natural amino acid found in green tea that promotes relaxation without drowsiness. It supports enhanced focus by blocking excitatory glutamate in the brain and increasing activity of neurotransmitters like GABA. It works synergistically with Ceretine™ to prevent overstimulation.
What kind of experience should I expect when using Sett?
Expect a gradual increase in focus and clarity, with a smooth and sustained energy boost free from jitters, or crash. Unlike nicotine pouches, Sett provides steady cognitive enhancement without sudden peaks or dips.
