Introducing the productivity pouch.

A superior nicotine alternative designed to support mood and focus.

Rated 5 out of 5 stars

"Developed with input from doctors and performance experts - this is the first product in its category that is purpose-driven and backed by science."

Dr. Ryan Greene
- Dr. Ryan Greene, Osteopathic Physician | Co-Founder - Monarch Athletic Club
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Graduate from nicotine.

The worlds first nicotine alternative designed for how you use it,
to stay focused and be more productive.

Ceretine: the superior alternative
A proprietary tobacco-free alkaloid designed to provide the same satisfaction as nicotine.
L-Theanine: the perfect compliment
Reduces stress by boosting serotonin and dopamine.
Backed by Experts
Developed in collaboration with leading doctors & credentialed experts in human performance.
Neutral PH
Won't irritate gums or erode enamel.
Third Party Tested
All of our products will be tested by Informed Sport to verify accuracy and purity.
Label & Ingredient Transparency
Unlike most brands, we list each & every ingredient.
Ceretine: the superior alternative
A proprietary tobacco-free alkaloid designed to provide the same satisfaction as nicotine.
L-Theanine: the perfect compliment
Reduces stress by boosting serotonin and dopamine.
Backed by Experts
Developed in collaboration with leading doctors & credentialed experts in human performance.
Neutral PH
Won't irritate gums or erode enamel.
Third Party Tested
All of our products will be tested by Informed Sport to verify accuracy and purity.
Label & Ingredient Transparency
Unlike most brands, we list each & every ingredient.

What’s the hype?

Allow us to introduce ourselves.

William Hicks

William Hicks

CEO & Co-Founder, Magic Mind

@austinrhopkins

Austin Hopkins

Action Sports Cinematographer

What makes us better.

Some products are designed for frat bros, our products are designed for you.

Features Sett others
FUNCTIONAL INGREDIENTS Sett contains a clinical dose of L-theanine which is known for its cognitive and stress reducing benefits. Does not contain any added supplements
BACKED BY EXPERTS Developed by our scientific advisory board made up of credentialed experts in human performance. Absolutely not.
FLAVORING Naturally sweetened. Artificially sweetened.
RELEASE Hits smooth and lasts longer. Dry pouches hit hard and fade fast.
LABEL TRANSPARENCY All of our ingredients are clearly listed. Look at your puck, it is incredibly vague.
THIRD PARTY TESTED Third party tested for label accuracy by Informed Sport. No third party testing.

FUNCTIONAL INGREDIENTS

Sett

Sett contains a clinical dose of L-theanine which is known for its cognitive and stress reducing benefits.

others

Does not contain any added supplements

BACKED BY EXPERTS

Sett

Developed by our scientific advisory board made up of credentialed experts in human performance.

others

Absolutely not.

FLAVORING

Sett

Naturally sweetened.

others

Artificially sweetened.

RELEASE

Sett

Hits smooth and lasts longer.

others

Dry pouches hit hard and fade fast.

LABEL TRANSPARENCY

Sett

All of our ingredients are clearly listed.

others

Look at your puck, it is incredibly vague.

THIRD PARTY TESTED

Sett

Third party tested for label accuracy by Informed Sport.

others

No third party testing.

Score early access!

Until we launch in 2025 we are invite only. Join the waitlist to get early access.

What is Ceretine?

  • What is it?

    Ceretine is a proprietary ingredient which is structurally similar yet chemically distinct from nicotine. It is designed to deliver similar effects to nicotine, as verified through receptor binding studies.

    Ceretine is a proprietary ingredient which is structurally similar yet chemically distinct from nicotine. It is designed to deliver similar effects to nicotine, as verified through receptor binding studies.

  • How it works?

    Ceretine supports a state of focus and alertness by promoting dopamine and acetylcholine production - thus providing a similar sensation and satisfaction to that of nicotine.

    Ceretine supports a state of focus and alertness by promoting dopamine and acetylcholine production - thus providing a similar sensation and satisfaction to that of nicotine.

  • Why it is better

    The use of Ceretine enables us to incorporate well-researched and effective supplements into our pouches.

    Big tobacco has lobbied to prevent this type of innovation in traditional nicotine products.

    The use of Ceretine enables us to incorporate well-researched and effective supplements into our pouches.

    Big tobacco has lobbied to prevent this type of innovation in traditional nicotine products.

  • Who is it for?

    Ceretine is for discerning adult nicotine users who are seeking a superior alternative that offers a more satisfying experience with enhanced benefits.

    Ceretine is for discerning adult nicotine users who are seeking a superior alternative that offers a more satisfying experience with enhanced benefits.

Stay in the know.

Stay up to date on when we launch and get early access.