

The Sett Starter Pack
4 pucks - 60 servings
Not Sure What You Need? That’s the Point. The Starter Pack helps you land on the right strength and flavor—without guessing. Try them all and pick your favorite.
- Same satisfaction as nicotine without the crash or jitters
- Starter Pack is 50%
- Choose your favorite
Product details
Sett is a first-of-its-kind nicotine alternative that combines Ceretine™ and L-Theanine for a unique balance of focus and calm. Unlike traditional nicotine or caffeine pouches, Sett provides sustained cognitive enhancement without crashes and jitters. Our neutral pH formulation ensures a comfortable mouthfeel, and our premium Swedish manufacturing guarantees top-tier quality.
Starter Pack Program Details
Start with Sett by getting a Starter Pack at 50% off—designed to help you find your favorite flavor and strength. Two weeks after your order, you’ll get an email and SMS prompting you to choose the full-size product you want to receive as a monthly subscription (always 15% off). If you don’t make a selection or cancel, we’ll automatically upgrade you to a full-size subscription based on your Starter Pack. You can cancel or edit anytime.
Shipping Details
We ship to all U.S. states except California. A non-flavored, California-compliant Sett product is launching this spring. Join the waitlist here.
30-day money-back guarantee
If you're unsatisfied with your pouches, for any reason, we'll give you a full refund–no return necessary!
Ingredients
Microcrystalline Cellulose, Water, L-Theanine, Aroma, Salt, Propylene Glycol, Ceretine™, Citric Acid, Sodium Carbonate, Sucralose
- Backed by Experts
- Satisfaction gauranteed
- Made in Sweden


How the Starter Pack Program Works
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Start with 50% Off
Try Sett for half the price. Your Starter Pack includes a variety of flavors and strengths so you can find what works best for you.
Try Sett for half the price. Your Starter Pack includes a variety of flavors and strengths so you can find what works best for you.
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Put It to the Test
Try Sett risk free for one week. Use Sett throughout your day—at work, in the gym, or whenever you need to stay sharp and focused.
Try Sett risk free for one week. Use Sett throughout your day—at work, in the gym, or whenever you need to stay sharp and focused.
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Choose Your Favorite
Two weeks after your order, we’ll send you an email and SMS prompting you to pick your favorite flavor and strength for your monthly subscription. You’ll get 15% off your full-size product, always.
Two weeks after your order, we’ll send you an email and SMS prompting you to pick your favorite flavor and strength for your monthly subscription. You’ll get 15% off your full-size product, always.
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Do Nothing? No Problem.
If you don’t make a selection or cancel, we’ll automatically upgrade you to a full-size subscription of 3mg Raspberry Lemon. You can cancel or edit at any time.
If you don’t make a selection or cancel, we’ll automatically upgrade you to a full-size subscription of 3mg Raspberry Lemon. You can cancel or edit at any time.
- Get your Starter Pack 50% off
- Try it for 1 week
- Pick your favorite
- Full-size subscription ships automatically
Find Your Flavor. Lock In the Buzz.
What’s included in the Starter Pack?
How does the subscription work?
What if I don’t like the product?
Can I cancel or change my subscription?
How long does shipping take?

WHAT PEOPLE SAY
Trusted by top entrepreneurs, athletes, and performance experts.
Don’t take our word for it. Take a listen and see for yourself.
John Lee
Partner at Jazz Venture Partners | Co-Founder Count Technologies, Exec Chairman Transcripta Bio
Austin Hopkins
Director of Photography - Huckberry, Arc'teryx, Subaru, Ford, Teton Gravity Research
Dr. Ryan Greene
Osteopathic Physician | Co-Founder - Monarch Athletic Club
Justin Allen
Fmr. COO Onnit & Yeti
Tim Caron
Co-Founder Allegiate Gym | Fm. Head Strength Coach Army Football
Matt Wan
Founder & CEO, Momentous & Sett
Joshua Desabris
Founder & CMO Sett
Why
?
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Smooth energy: no spike, no crash
Nicotine pouches hit hard and fade fast. Sett pouches use Ceretine and L-Theanine synergistically to deliver smooth and consistent energy without the jitters or crash.
Nicotine pouches hit hard and fade fast. Sett pouches use Ceretine and L-Theanine synergistically to deliver smooth and consistent energy without the jitters or crash.
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Developed with scientific advisory board
Ceretine has undergone robust clinical testing. In conjunction with our Scientific Advisors, we are pursuing an aggressive clinical testing agenda to further validate the product's benefits.
Ceretine has undergone robust clinical testing. In conjunction with our Scientific Advisors, we are pursuing an aggressive clinical testing agenda to further validate the product's benefits.
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Neutral pH, Transparent Labeling
Sett pouches are optimized for the perfect rate of absorption to and avoid gum irritation by maintaining a pH just above 7. Unlike most pouches, we also list each and every ingredient transparently.
Sett pouches are optimized for the perfect rate of absorption to and avoid gum irritation by maintaining a pH just above 7. Unlike most pouches, we also list each and every ingredient transparently.
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Better taste, longer lasting
Our hydrating pouches are flavorful and last longer than your typical gas station products. We are obsessed with flavor. If it does not taste great, you will not use it.
Our hydrating pouches are flavorful and last longer than your typical gas station products. We are obsessed with flavor. If it does not taste great, you will not use it.
The perfect match: the superior nicotine alternative + clinically validated nootropic.
Ceretine™
Ceretine™ is a proprietary, patented ingredient designed to deliver the same satisfaction as nicotine with fewer downsides. Ceretine™ is a synthetic alkaloid derived from nicotinic acids (b-vitamins). It is similar in structure to nicotine, yet chemically distinct. Ceretine™ works on the same mechanism of action as nicotine. More specifically, Ceretine™ binds to nicotinic-acetylcholine receptors (nAChRs) in the brain - thus promoting higher levels of dopamine and acetylcholine in the brain. This mechanism promotes feelings of positive mood, focus, and motivation.
L-Theanine
L-Theanine is a natural amino acid found in green tea that promotes relaxation without drowsiness. It supports enhanced focus by blocking excitatory glutamate in the brain and increasing activity of neurotransmitters like GABA. It works synergistically with Ceretine™ to prevent overstimulation.
Our Scientific Advisory Board
The people behind our products and brand.

“Working in professional sports requires me to constantly evaluate products for their performance and recovery benefits. One of my top priorities when selecting products is ensuring they meet strict quality standards."
Jenna Stagland - MS RD CSSD LD CLT
Dietitian Minnesota Timberwolves | Dietitian Minnesota Wild
"Developed with input from doctors and performance experts - this is the first product in its category that is purpose-driven and backed by science. It's a game changer for professionals, offering the focus and clarity needed to tackle the demands of a busy day with confidence"
Dr. Ryan Greene
Osteopathic Physician | Co-Founder - Monarch Athletic Club
“Nicotine has well-studied benefits for cognition and focus. However, the products through which we consume nicotine can be highly problematic. This is what made me excited to work with Sett. We feel we've improved upon every parameter of traditional nicotine products from a health and performance perspective.”
Tim Caron
Co-Founder Allegiate Gym | Fmr. Head Strength Coach Army Football
How to use
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Pop it in
Place a pouch under your lip. Top or bottom. We support both.
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Settle in
Ceretine™ fuels focus, L-Theanine keeps it smooth.
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Toss it
Keep it tidy—stash used pouches in the puck's built-in compartment.
Pop it in
Place a pouch under your lip. Top or bottom. We support both.
Settle in
Ceretine™ fuels focus, L-Theanine keeps it smooth.
Toss it
Keep it tidy—stash used pouches in the puck's built-in compartment.
vs Nicotine Pouches
Features | Nicotine Pouches | |
---|---|---|
FUNCTIONAL INGREDIENTS | Ceretine™ and a clinical dose of L-Theanine. | Just nicotine, typically tobacco derived. |
BACKED BY EXPERTS | Developed with our Scientific Advisory Board of doctors & experts in human performance. | Absolutely not. |
RELEASE | Hits smooth and lasts longer. No crash or jitters. | Dry pouches hit hard and fade fast. |
LABEL TRANSPARENCY | All of our ingredients are clearly listed. | Look at your puck, it is incredibly vague. |
pH NEUTRAL | Sett's pH is 7.0 - perfectly neutral to ensure a smooth experience and prevent gum damage. | Many nicotine pouches are too acidic contributing to gum damage. |
FUNCTIONAL INGREDIENTS
Ceretine™ and a clinical dose of L-Theanine.
Nicotine Pouches
Just nicotine, typically tobacco derived.
BACKED BY EXPERTS
Developed with our Scientific Advisory Board of doctors & experts in human performance.
Nicotine Pouches
Absolutely not.
RELEASE
Hits smooth and lasts longer. No crash or jitters.
Nicotine Pouches
Dry pouches hit hard and fade fast.
LABEL TRANSPARENCY
All of our ingredients are clearly listed.
Nicotine Pouches
Look at your puck, it is incredibly vague.
pH NEUTRAL
Sett's pH is 7.0 - perfectly neutral to ensure a smooth experience and prevent gum damage.
Nicotine Pouches
Many nicotine pouches are too acidic contributing to gum damage.